GATORADE :: THE DEBUT

For Gatorade’s #TheDebut, Hunt + Capture created a series of same-day film and deliver spots. These aired live via twitter, during the halftime break from high school basketball games featuring up-and-coming basketball stars, their coaches, former NBA players Baron Davis and Nate Robinson, as well as co-host Rachel Demita. Our footage was used for pre-game teasers, halftime spotlights, highlight reels and recap videos. Each of our halftime spotlights was viewed between 3-4 million times!

Once on site, we scouted locations at the school, captured b-roll of the locations and teams, and filmed the interviews. Because the footage had to be shot and edited in under 24 hours, we creatively applied our problem solving skills to overcome a number of unavoidable challenges, such as last minute location changes, injured athletes, and more. We met each challenge with the help of our quick problem solving, positive attitudes, and light footprint to create the content needed in time for each halftime spotlight.